Director-grade case studies
Work
Two case studies, both at GoTo, both at Director level. More available on request.
Case study 01
Bringing a 15-year-old product back to the front of its market
GoToMeeting next-gen rebuild: returned to Gartner's Leaders Quadrant, zero forced upgrades, Chameleon design system spun out.
Case study 02
Unifying four products into one suite, and the org redesign behind it
+20% session-share lift in 6 months, +4.18% CES, and the design org restructured to make it possible.
Older work from SFR and Ubisoft available on request. The chapters that matter most for Director+ positioning are the GoTo years.